Endorsements

Brand Identity & Messaging

“Melinda has been a great partner in creating and implementing the LiveSource brand identity and marketing initiatives – working with the rest of the executive team to determine messaging that helps prospects understand the breadth and depth of our solution set. She has the ability to streamline and communicate our “tech speak” in a way that prospects and customers can more easily grasp to better understand how LiveSource solves their business challenges.

Melinda is strategic, yet very hands on. Her skill set runs the gambit – from developing corporate messaging, product marketing and demand generation – to creating PowerPoint presentations and product videos. I highly recommend working with her for your marketing needs.”

Bo Hagler, CEO

Messaging

“I had the pleasure of working with Melinda for several years at LiveSource. I was always impressed by her ability to take complex ideas and break them down into simple value propositions that prospects could relate to.

Melinda is one of the very few marketing people who gets the idea, thinks outside of the box, and crafts the right message the first time. Even though she did not have a background in manufacturing, she managed to perfectly rebrand LiveSource and deliver a message that our prospects were ready to hear.

She is also a great person to work with— she has a personality that both clients and employees love. I highly recommend working with Melinda!”

François d’Ivernois, AVP, Business Development

Partnership

“I have worked with Melinda since 2008 at Nexidia, PMG and LiveSource, supporting her in the development and design of a wide variety of marketing initiatives, including brand development, e-mail campaigns, infographics, web sites, banner ads, print collateral, presentations, trade show/exhibit needs and more. Our long-term partnership is a testament to how well Melinda works with colleagues at all levels, effectively communicating her well organized initiatives and providing clear parameters and expectations. She is consistent, clear, specific, and inspires my best work by always helping me to understand the bigger picture relating to a project.

Melinda’s deep understanding of brand and target audience is unparalleled and her insight and expertise set everyone up for success. I greatly appreciate the fact that Melinda gives me everything I need to do my job well and is supportive along the way without micro-managing. I have the utmost respect and esteem for Melinda and hope to continue working with her for many years, as she exemplifies everything I look for in a high-level marketing client.”

Erin Dangar, Creative Design and Communications Director

Messaging & Design

“Melinda Champagne and I have been working together on projects for several years now. We have collaborated on many different video based marketing projects including: customer testimonials, product demos, and interactive CDs.

What’s exceptional about Melinda is her ability to tie all the different components together to effectively tell a compelling story. From her deep experience marketing high tech products she is able to simplify complex technical details to create clear business messages. From her design experience, she understands how to package these messages with attractive elegant designs.”

Barry Epstein, President

Driving Success

“I have had the pleasure of working alongside Melinda and have witnessed the creativity of a true marketing professional.

She has been instrumental to the success of PMG’s growth through her grasp of complex branding and creative marketing concepts. She truly understands how to drive them to build success. She works tirelessly with company resources, ensuring proper communication of the PMG brand and message to company employees, clients, and prospects alike. She is the consummate professional, intelligent, hardworking, strategic, and dedicates herself to the company’s values and goals. She is a terrific leader who knows how to set expectations and motivate her team to meet and exceed them.

Her attention to detail and ability to stay on task managing multiple projects across so many marketing disciplines is exceptional. She would be an invaluable asset to any organization or project.”

Cesar Fernandez, Principal Program Manager